A truly successful company is not one that is profitable. It is the one that perceives profits, but also delivers value to consumers with useful products or services for their lives, cares for the development of its people and brings benefits to society.
Here are 10 key qualities that an organization must have to be successful:
1. It focuses on the client.
A successful company always has its main objective to satisfy the needs (real or latent) of its consumers. It is the one that adds value and is aware that customers are the basis of your business; All your efforts and strategies are directed towards providing the best service and bringing some benefit to your life.
2. Take care of your people.
Every successful company knows that the main difference with the competition is in its human capital. Therefore, it constantly offers its employees development opportunities, schemes that encourage them to collaborate and have a balance with their personal lives, techniques to keep them motivated and fair compensations.
3. Deliver value to the supply chain.
The best companies in the world drive their suppliers; They never stop paying or ask for unrealistic deadlines. These companies know that for the model to work, all those who are part of the chain must be strengthened and grow. And not only do they not “abuse” them, but they encourage them to improve and be more competitive.
4. It uses its resources well and protects the environment.
Successful companies do not generate tons of waste, but rather they use the energy and resources they have, with the least possible impact on the ecosystem.
5. You have control of your processes.
The best companies know that it is key to reduce costs and increase productivity to be more competitive and offer fair prices in the market without losing quality. Because of this, they have indicators and methods of the processes; They know where there are areas of opportunity and what are their strengths.
6. It offers a safe and clean environment to its people.
Successful companies recognize that their works are a key part of their business culture. This is why their facilities are in good condition to provide safety and comfort, and their machinery and equipment are constantly maintained.
Regardless of the turn of the industry, the most successful companies are those that look for ways to improve and creative solutions to their problems. They are willing to revolutionize models and challenge the status quo. They know that ideas are their best asset and that to be ahead of the competition, innovation is necessary.
8. It has a good cash flow management.
The incorrect management of cash flow is one of the main reasons that lead SMEs to failure. Therefore, companies that transcend time are those who know how to take care of the “petty cash”. They understand that there are lean seasons, so they have reserves to face them without firing people or closing operations.
9. Invest in what matters.
The most successful companies reinvest their profits in the same organization in areas and sectors where there are greater opportunities. They are also willing to launch new products, to change to adapt the environment and to think in the long term.
10. Rewards the company and has a real commitment to its shareholders.
Successful companies are those that “comply” with all audiences: their employees, offering them development, training and fair salaries; your customers, delivering value and quality; with society, providing work options and fair trade; and with its shareholders, who, beyond receiving profits, must obtain value that increases over time.