Kenya’s digital landscape is abuzz with a dynamic array of influencers capturing the attention of millennials and Gen Zs.
According to a recent report released by the Aga Khan University Media Innovation Centre, here are the top influencers who have garnered significant followings in 2023.
- Eric Omondi (Comedian) – 22%: Known for his hilarious skits and stand-up comedy, Eric Omondi continues to entertain and amuse audiences, making him a firm favorite among Kenyan millennials and Gen Zs.
- Akothee Kenya (Musician and Businesswoman) – 21%: Akothee’s talent as a musician, combined with her business acumen, has propelled her to the forefront of the influencer scene. Her empowering messages and charismatic personality have resonated strongly with the younger generation.
- Edgar Obare (Gossip Blogger) – 19%: Edgar Obare’s controversial and captivating blog posts have earned him a substantial following. His ability to uncover celebrity secrets and juicy gossip keeps millennials and Gen Zs glued to their screens.
- Betty Kyallo (Businesswoman and Media Personality) – 19%: Betty Kyallo’s diverse ventures, including her successful businesses and engaging media presence, have made her an influential figure. Her entrepreneurial spirit and relatable content attract a loyal following.
- Kamene Goro (Radio Presenter) – 15%: Kamene Goro’s vibrant personality and candid discussions on radio have struck a chord with young Kenyans. Her ability to address relevant topics with honesty and humor has garnered her a significant fan base.
- Njugush (Comedian) – 15%: Njugush’s comedic prowess and ability to connect with audiences through relatable content have made him a favorite among millennials and Gen Zs. His skits often tackle everyday experiences with a humorous twist.
- Sauti Sol (Music Band) – 13%: The musical talents of Sauti Sol have captivated Kenyan youth with their captivating performances and melodious tunes. Their blend of Afro-pop and innovative music videos resonates strongly with the younger generation.
- Daniel Ndambuki (Comedian) – 24%: Popularly known as Churchill, Daniel Ndambuki’s long-standing career in comedy has earned him a loyal following. His talent for storytelling and showcasing emerging talent have made him a respected influencer.
- Jalang’o (Politician and Comedian) – 27%: Jalang’o’s multifaceted career as a comedian and politician has attracted a significant following. His ability to entertain and engage with his audience on social issues has solidified his position as a top influencer.
These influencers have successfully harnessed the power of social media and digital platforms to connect with and influence Kenya’s millennial and Gen Z population. As their influence continues to grow, their ability to shape trends, opinions, and conversations among the youth cannot be underestimated.