“IT’S the best iPhone we have ever created. This is iPhone 7”.
These were the words Apple CEO Tim Cook said to the crowd at the Bill Graham Civic Centre in San Francisco.
iPhone 7 and iPhone 7 Plus
Senior vice president Phil Schiller was talking about the new iPhone 7.
As expected, Apple has ditched the headphone jack on the new iPhone.
When discussing Apple’s decision to remove the analog jack, Mr Schiller said it had to do with the “courage to move on and do something new”.
The new devices will offer the ability to connect headphones via the Lightning port, with a new set of headphones shipping in every box.
Also included in the box will be an adaptor to connect 3.5mm headphones to Lightning.
In addition to offering Lighting port headphones, Apple has announced AirPod wireless earbuds.
The earbuds will connect to your iPhone or Apple Watch as soon as you open the case and will offer five hours of battery life.
For the first time in iPhone history, the iPhone and iPhone 7 Plus will have stereo speakers, with one at the bottom and one at the top.
Impressively, the new iPhones will now offer twice the volume of the predecessors.
The new wireless AirPods.
The new enclosure of the iPhone 7 and iPhone 7 Plus means the devices water and dust resistant, engineered to an IP67 standard.
A new camera system in the iPhone 7 has had some huge advancements, offering optical image stabilisation, a faster f/1.8 lens, a redesigned 12-megapixel sensor.
True Tone flash now has four LEDs to offer 50 per cent more light output and the image signal processor is now more powerful than ever.
The front facing camera has been upgraded from 5MP to 7MP.
The iPhone 7 Plus will have two lenses and two cameras — one 28mm wide-angle lens and one 56mm telephoto lens.
The two-camera set up will allow a feature called “Depth Effect”, which will determine the depth of field and blur the background.
This will be the best camera on any smartphone.
This will be the best camera on any smartphone.Source:AFP
The retina HD display of the new devices is the best display on any smartphone, being made 25 per cent brighter with cinema standard colours.
The new phone will ship with a new finish called “jet black”, which offers a high gloss finish offering a seamless surface between the glass and back.
The antennas have been made so subtle it can hardly be noticed on the housing.
The home button has had a complete redesigned to work with a new Taptic Engine, giving it the same Force Touch makeover seen on the Apple MacBook.
Performance wise, the iPhones’ include the new Apple A10 Fusion chipset – a 64-bit quad-core with two big and two little cores.
In the graphics department, the A10 Fusion will be 50 per cent faster than the A9 and a whopping 240 times faster than the original iPhone.
Chief operating officer Jeff Williams took to the stage to announce the second generation Apple Watch.
“We are going to keep pushing Watch forward and today we are exited to introduce next generation of Apple Watch,” he said.
“We call it Apple Watch Series 2 and it’s been completely reengineered.”
The first big change to the device is the fact it has been made water resistant up to 50 metres, with swimming added to the fitness activities.
Series 2 has a dual core processor that’s up to 50 per cent faster and a graphics chip that’s twice as powerful.
The Apple Watch’s second generation display is also more than two times brighter than the earlier model.
In fact, Mr Williams said it was the “brightest display Apple has ever shipped on any product”.
In addition to the stainless steel and Aluminium models, the Series 2 will ship in ceramic.
“This new white Apple Watch in ceramic has a pearl like shine and is four times harder than stainless steel,” he said.
“It’s the ultimate combo of beauty and strength.”
Seeing runners as the ideal market, Apple has built-in GPS for phone-free workouts with accurate fitness tracking and measurement.
A partnership with Nike will offer better running analytics.
The original Apple Watch has also been fitted with the same dual processor as the new model.
Now known as Series I, the watch will have a reduced price and will act as an entry level smart watch for the company..
Shigeru Miyamoto, creative fellow at Nintendo and creator of Super Mario, speaks on stage.Source:AFP
Apple’s App Store has now had 140 billion downloads, with the iPhone and iPad being the most popular gaming devices in the world.
Already offering half a million games available for download, Apple has announced one more huge title.
Coming these holidays, Nintendo will launch Super Mario Run and a two-player battle mode called Toad Rally for iOS.
