1.Clout
Its shows how much influence you have over people.The more your work in the real world..unfortunately not so sure.Sometimes I watch the number of likes some influential preachers,presenters,artists list is endless get for making very simple statements and then I shake my head.What they said wasn’t really profound but hundreds,thousands of people have liked it.It is not the statement they are endorsing,I guess its personality,they may read yours but leave it silently.
2.Consistency
The more consistent you are on social media the more you a mass a following,engaging in discussions.People come online watching out to read your posts.If you are not,they don’t take notice of your presence.I am told you can be anything on the INTERNET.
3.Content
It looks powerful..talk of humour ,motivation, real life stories for example Humans of New York .Having relevant content in your posts attract smart people.They read your posts all the time.Some actually write them down for reference while others discuss certain posts at home, in the office or social places and somehow opens great business and career opportunities.