Facebook , the most popular social network among netizens, plans to integrate its Messenger, WhatsApp and Instagram platforms on a common basis, according to a report by the prestigious newspaper The New York Times. The measure surprised several Internet users.
According to the report, which is based on the testimony of four employees of the company, Marck Zuckerberg and his team seek to unify these platforms at the infrastructure level and not in a single application , so that the platforms would work independently but with a unique technology architecture.
This fusion of FB Messenger, WhatsApp and Instagram aims to retain the billions of users they have and, in addition, take advantage of the potential in terms of advertising.
This step will require the engineers of the social network matrix to work on the reprogramming of the applications from their base , which would take a lot of time, so it is foreseen that this merger will be ready by the end of 2019 or the beginning of 2020.
The integration would allow, according to the NYT, that a user of WhatsApp or Messenger can send a message to Instagram directly.
The decision to “unite Facebook applications is a radical change from Zuckerberg’s stance towards WhatsApp and Instagram , which were independent companies,” the report said.
However, with this decision, the main concern is the security of personal data, although the report ensures that Facebook plans to implement encryption from extreme to extreme in this process. In addition, the CEO of the company is committed today to respect the information of its users.
“In recent times, many questions have arisen about our economic model, so I want to clarify the way we work,” wrote Zuckerberg, the American newspaper The Wall Street Journal.
Mark Zuckerberg affirmed that the base of his business is the publicity, which allows that these platforms continue being gratuitous. The entrepreneur’s column does not mention the company’s plans to merge its messaging services.
As it is known, the social network does not directly provide the data to advertisers or other companies, but charges for allowing the access of those companies to users, classified thanks to the personal information they give to the platform.
