Guinness, the iconic brand with a passion for football, hosted more than 5,000 fans for an unforgettable two-day matchday experience at Baniyas Square, Eldoret over the weekend.
Because nobody knows matchday like the fans, Guinness put them at the centre of organizing the most epic day possible in the City of Champions. An organizing committee led by Chairman G Money worked with Eldoret local Arap Uria to curate the perfect experience.
Including Director of Drinks Analysis, Carol Radull; Chief Entertainment Officer, Lotan Salapei; Chief Snacks Officer, Nana Owiti; and Chief Vibes Officer Willis Raburu the committee brought together a unique set of skills to provide an epic experience; where the right venue, an abundance of screens, perfect sound, perfectly chilled drinks, food and the entertainment line-up were only surpassed by the sheer energy of the fans.
The action didn’t stop there, with Guinness also offering attendees the chance to showcase their football mastery in the Guinness Clean Sheet challenge, where winners secured an all-expenses-paid trip to a live football match in England. Hosted by media personality and diehard Manchester United fan Maina Kageni alongside Mukami Wambora, participants were challenged to keep a “clean sheet” by giving all correct responses to football trivia. The Eldoret clean sheet challenge was won by Felix Takona Karbolo and Christopher Omung’ala.
Speaking at the event Guinness Marketing Manager Henrietta Reed said, “At Guinness, we are as passionate about football as our drinkers. It is our mission to create unforgettable matchday experiences for our fans, where their love of the game is at the heart of everything we bring to the event.” The Epic Matchday Experience here in Eldoret is a testament to this. We have designed everything meticulously with the help of our Guinness Matchday Committee and we can’t wait to create even more exciting moments for our fans in the future, so stay tuned to our brand pages.”
During the two days, fans enjoyed live viewing of the Newcastle match against West Ham on Saturday closing off with the high-stakes title decider Manchester City vs. Arsenal game on Sunday with interludes of DJ sets from DJ Tibbz and Lisney manning the decks on Saturday and DJ Protégé and DJ Pierra holding it down on Sunday with performances by Bensoul and Bien.
