Citizen TV presenter Immanuel Ndungu has opened up about his decision to leave the United Kingdom and pursue a career in Kenya. Since joining the media station, he has quickly gained attention, with many viewers appreciating his on-screen presence.
Addressing questions about why he moved from a developed country to a developing one, Immanuel explained on TikTok that Kenya offered unique career opportunities. “Kenya is a developing country, so naturally, some things don’t work as well here as they would in the UK, which can be frustrating. But that also means the full potential of many industries is untapped. If you put yourself in there, you can really make an impact,” he said.
Immanuel highlighted challenges in the UK, including high youth unemployment in specialised fields and the high cost of living. He added that while it may be easier to make money in the UK, Kenya offers a chance to find rewarding work, make a difference, and enjoy a more favourable lifestyle.
His remarks sparked reactions online, with fans and followers weighing in on his decision. Beautifulearth0044 encouraged him to engage in politics to help improve the country. Kavai questioned the pursuit of better opportunities in Kenya, while joseck_moh observed the difficulties degree holders face in the local job market. Others noted the irony of moving from the UK, a country many leave in search of opportunities, with comments highlighting that understanding Kenya’s landscape can reveal untapped potential.
Netizens also discussed the cost of living, career opportunities, and the appeal of returning home. GORETI USA shared a personal reflection, stating that despite being born in Israel, they chose to stay in Kenya, appreciating the opportunities and lifestyle.
Immanuel Ndungu’s choice underscores a growing trend among young professionals who see value in contributing to and growing with developing economies, rather than solely pursuing established markets abroad. His move has sparked debate and admiration, showing that Kenya’s potential continues to attract talent from the diaspora.

