Lupita Nyong’o Joins Kenyan Celebrities for New Wildlife Campaign
In advance of Kenya Wildlife Service’s history-making ivory burn on April 30, popular Afro-pop band Sauti Sol and local radio personality Caroline Mutoko have launched an anti-poaching “hearts and minds” campaign with Oscar-winning actress Lupita Nyong’o.
Created by Kenya-based African Wildlife Foundation (AWF) and WildAid, the “Poaching Steals from Us All” campaign uses public service announcements, documentary shorts, billboards and social media to urge support for conservation and reporting of wildlife crime. With an initial focus on elephants, the campaign will grow to cover other threatened species, such as lions, rhinos and vultures.
