Another social platform for The Rock to take over
The channel will include videos from Johnson himself, as well as an action series, collaborations with other figures who “inspire” and “motivate,” and looks at projects from his production company, according to Variety. Johnson’s channel is actually the latest project out of his production company, Seven Bucks Productions, so it’s not surprising that part of the goal here is to leverage YouTube to promote The Rock’s other projects.
That’s part of what makes the launch of this channel so interesting. Johnson has become a huge fixture across social media, and it’s easy to picture this channel becoming another powerful tool for him to connect with fans, if not a platform his company can actually start to monetize. At least, so long as Johnson manages to find the time in his increasingly busy schedule.
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