82% of entrepreneurs fail within four years of starting their project
It is quite ironic, because we are living in a moment in which autonomous entrepreneurship is experiencing a hypothetical period of prosperity, perhaps because from the economic spheres and sometimes the government itself encourages us to jump into the pool.
It is a professional development alternative for young people who have little experience, but who do not lack money, enthusiasm and enthusiasm.
So, that most of the startups fail is always a jug of cold water for all those who have put illusions, heritage and time in the project.
Some say that the reasons why companies fail during their first years have to do with erroneous planning, lack of leadership sometimes or wealth at other times, little patience or simply because advertising has been wrong. It is difficult to attribute everything to a single cause, and even more so to try to explain it to the employees.
The acceptation
Some companies choose to justify, clearly and safely, the failure of the company, so that all workers have to accept the commercial closure. In a neutral way, it aims to protect the professional image of the entrepreneurs themselves.
Their competence is highlighted and the message is conveyed that they tried to do the best and what was necessary to save the business, even though it could not be achieved. Kibler’s example of a message provided by an employer to his staff proves this.
The tone used by this strategy is deliberately neutral, without falling into sentimentality. The reason this particular company did not work is because it was in the music industry, a market that is difficult to work in, requires a lot of time, money, and energy. All that is avoided and disguised in the previous message.
The importance of the community
Another strategy used by many companies when closing is to emphasize the community and the group. Rather than self-criticize or explain the failure, these entrepreneurs choose to present the business closure as a happy ending, and everyone is thanked and acknowledged for the support shown.
It is something like the end of a stage. They stand out and the positive emotions associated with failure often use flattery to praise the importance of the workers or clients. In other words: don’t cry because it’s over, smile because it happened.
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Hug strategy
This narrative is one of the most complex. On the one hand, it seeks to justify itself, on the other, it uses assertiveness to manage the image of the entrepreneur and to be safe from possible criticism. The justification on its flag. If we could not succeed at least we can always help those who come later by explaining what they should not do.
Although the company is over, the passion and experience endure. I would work with you again without hesitation
The analytical description
On this occasion, the entrepreneur intends to protect his personal credibility with impartial language, being confident but also apologizing, and debating the implications and results of the business closure with the
