If you are a free thinker and you appreciate the concept of unbiased criticism, then you will understand this article so easily. But if you are not, you will never win the Jackpot in the next 1 million years.
Despite a good number of gamblers scooping the previous Jackpots, news of Samwel Abisai winning over 221 million shillings was a good shocker, because it was the biggest Jackpot ever won.
So even if Sportpesa decided to pull a hoax so that they scale higher against competitions, their PR officers still got it wrong despite coming up with a brilliant idea.
Here are some of the simple mistakes Sportpesa failed to execute the Abisai’s theorem.
- The Hype went just overboard. CEO picking him from his bedsitter was just good enough. But taking him to his upcountry and organizing him a home welcoming ceremony makes me go to the script of PR officers. They overdid it.
- CEO’s first call to Abisai is not a natural call, it is a well choreographed script. CEO being a manager and not an actor, skipped so many communication skills, including the key tool, a rapport. The CEO asks Abisai on call if he knows who is calling him, which Abisai says he is aware. Ronald undeniably his voice is very unpopular on wave form
- Looks like some specific writers were paid to turn their pens and cameras to Abisai, and even when he flew away, they focused and beamed on him all the way to Paris, France. And few weeks after his majestic win, all is silent apart from just google SEO which is still tracking him via other websites
- What next for Abisai was never clearly understood, and a month later, all is blown away. Looks like the few coins he was paid for the publicity have been depleted. If he won the 221 million, why should the same Sportpesa tell and show us the kind of business he has invested in, the firm is just dwelling on the sideshows they had scripted down. Even though he promised to venture into Real Estate, nothing looks not to materialize as thought.
- Today, Kenya has witnessed a horde of betting companies, this has spelled doom for Sportpesa, and with that the so called Think Tanks can quickly advise this measure of announcing ‘Fake’ wins. It is the cheapest publicity one can ever get. Good examples are the firms which took advantage of men who hanged on flying choppers, 100 bob wedding couples and the lady who photoshoped his picture on China wall , just to name a few
