Every startup or company that has just started its journey needs a series of tools to finally take off and achieve success. However, at the beginning companies usually start with a rather tight budget and do not always have the money to hire some of the most expensive and powerful tools.
In this sense, we must first analyze what tools are really essential for our business and then investigate a little to find the ones that best suit our needs and budget.
There are more and more free tools for affordable internet and many of them can be extremely useful to boost our business. These are some of them.
1. Wix, to create a Web page
Nowadays, every self-respecting company should have a presence on the Internet and that implies having to create a professional Web page. We cannot have an incredible web design, but with Wix we can create a page for ourselves completely free of charge and without knowing how to program.
For this, the tool offers us multiple customizable templates that we can adapt to our needs. We can even get a mobile optimized design, something extremely important since Google penalizes in its search results that are not adapted for these devices.
2. LinkedIn, to hire external personnel
In the beginnings of a company, personnel needs often arise at specific moments or for very specific tasks. In those cases, while the need is not consolidated, one of the most recurrent options is to hire a freelance or professional freelance, but where to find it?
In recent years, there have been several platforms for hiring these freelancers, where we have not done many thousands of freelancers, but also see their resumes, portfolios of work they have done and even the reviews from other entrepreneurs that have hired previously. We can search by profession, educational level, valuation, etc. Or simply post an offer and see who shows up.
One of the main platforms for Kenyans is Nubelo. Internationally, Upwork also stands out. In general, these platforms act as a showcase for self-employed professionals and as intermediaries in their hiring.
3. Wrike, for project management
Whether to coordinate team work internally, to monitor the performance of external workers or remote workers we have hired, to continue to manage ongoing projects while we are traveling, it is essential to have a project management tool, to be able to be based on the cloud
Just like Basecamp, a cloud-based tool that offers a free team work space with no user limit and whose interface is very intuitive and easy to use. However, today we would like to highlight Wrike, an advanced communication and project management tool based on the very interesting cloud. Its free version that cannot surpass Basecamp, because it has many limitations, but the professional version, for only $ 10 per user, is more powerful, with many more functions and data views and more flexible in terms of personalization options. The optimization of productivity and the accomplishment of tasks.
4. Clickbooth to advertise our company on
the Internet
Unlike other services in which we pay a flat rate or a Cost per Click (PCP), that is, as advertisers we pay for clicks made by users on the ads, the Clickbooth business model is based on Cost per Share (CPA), that is, we will only have to pay for sales or leads actually obtained from each campaign. That way we can announce ourselves and start growing without our skyrocketing budget.
5. Searchmetrics, for content marketing,
SEO and SEM
When we create a new company it is important to attract more and more users to our website and for that we must try to appear well placed between the results of Google and other search engines.
However, not only is it enough to attract new users, but it is also important that they spend time browsing our site and, above all, that they return.
Searchmetrics offers us all the necessary tools to achieve it, from to complete analytics, to optimization to improve the positioning in the search engines, etc. For € 69 we can hire the basic plan.
In any case, regardless of your budget, this is best not to skimp, since all the experts agree that a tool of this type is essential to drive the digital strategy of a company.
There are other similar tools such as Bright Edge or SEMRush, but Searchmetrics
6. Genius Referrals, to publicize our
website
Word of mouth is one of the best options for spreading any information in the real world. And it is more than that that is also wo
