You could be the greatest fashion designer. No doubt, you are probably the best tech mind in the world. Well, without marketing, you will not just make it. Who knows you? No one! This makes marketing a tool for any business –minded person out there.
In the end, you want reach your customers everywhere. The best marketing promotion strategy should be cost effective.
Another key point while marketing your business is to be innovative. Here are five best ways to market your business in Kenya.
- Use Social media
You want to reach more customers. Then be social. Use social media platforms to allow you connect with your customers. Social media enables you to market content about your business. Common sites today are Facebook, Pinterest, Twitter and YouTube. With these platforms, you can post and upload videos and photos detailing your. Commanding huge following on social media further enhance the image of your business. A good example of organizations with online presence and active with customers include Safaricom, Airtel, Kenya Power, Equity Bank, and Zuku among others.
- Set up a website
In this age of advanced technology, a website is mandatory in establishing your business. Besides social media, a website enhances your online presence. As a marketing tool, your business website helps you reach existing and potential clients globally. Your website should be attractive and interactive. Allow visitors give you feedback and make enquiries with ease. Remember, your website speaks volumes about your business. Choose a good web address that is easy to remember and captures what you do. Link your websites with your social media channels.
- Convert your customers into promoters
Potential customers are likely to use your product if recommended to by a friend. Therefore, make sure you offer subsidiary services such discounts and free products to frequent customers. If you are good at your game, customer will talk about your products and services and recommend to friends. Do package your products presentably to win customer loyalty.
- Advertise Your Business
Business is about telling your narrative. Take advantage of local publications to strengthen your brand image. Do market research and choose media channel that best reaches your target audience. Go for TV, newspapers, magazines, billboards and fliers, just to mention a few. Check on the cost. There should be correlation between your input and output.
- Inject CSR
What are you doing to add value to the surrounding community? Organizations with a strong corporate social responsibility are more likeable. A good way to go about is through sponsorship of events and charity organizations. Real examples include Equity Banks’ Wings to Fly Program that offers scholarships to bright and needy students. Sportpesa sponsoring Kenya Premier League is also part of their CSR. Look around and do something. Do not all-money minded and forget the very people that keep your business growing.
