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Youth Village Kenya > Blog > Life Style > Bad Taste – Kenyans Lynch Bidco’s New Advert Touching On Terror
Life Style

Bad Taste – Kenyans Lynch Bidco’s New Advert Touching On Terror

Editor
Last updated: 2023/10/25 at 6:58 PM
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Bidco Africa’s new soft drink ‘Jooz’ proved to be a bad taste for its consumers when they launched its advert touching on the concept behind recent terror attacks in Nairobi.

In the advert, Bidco used an animated ‘mango grenade’ which explodes to give the taste to represent the quality of the new drink.

Kenyans were not happy and went ahead to heckle the advert which depicts recent attacks in Nairobi where Al Shaabab rag-tag groups have been using hand grenades among other war weaponry to launch terror attacks on innocent Kenyans within the city.

The ad has since been deleted from Bidco social media accounts moments it received a backlash.

However, some social media users were quick to download it.

This Instagram ad by Bidco Africa is badly timed and worse, in poor taste. pic.twitter.com/CykYAcin67

— wiselar (@wiselar) January 28, 2019

Bidco Ltd also followed up the story with an apology to its consumers and rest of Kenyans through social media .

Hi @wiselar. We apologize for the post published on IG promoting our Jooz Juice brand.
We have since taken down the post
As a Kenyan company we stand in solidarity with all Kenyans and remain committed to delivering products that reflect the values and aspirations of all Kenyans

— Bidco Africa (@BidcoGroup) January 28, 2019

Replies

shame

— SimbaMarara (@SimbaMarara2) January 28, 2019

Scary stuff. How can someone associate killer weopnry with food? I am offended coz these things are terrorists' weapons of choice. Tragic.

— NGMaroa (@ngmaroa) January 28, 2019
https://twitter.com/womanawonder/status/1089937080732581888

Bad advert.

— Dr. Abdikadir Aden (@HonAbdik) January 28, 2019

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TAGGED: AL SHAABAB, bidco, social media

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Editor October 25, 2023 January 28, 2019
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