One of the top milk producing company Brookside is again in the news, and even not for good news though.
An advert depicting small kids, probably non-Kenyans because of their skin color has made them throw in mixed reactions.
Many Kenyans thought that Brookside had overlooked the issue of promoting the Kenyan culture to the Western Culture.
Using a western language complaining about brookside using western images. Si ungetweet na your mother tongue ndio tukuamini ☹️ https://t.co/awNcyxixlU
— 69 (@Tukkss__) December 4, 2017
Loool Brookside has a partnership with Disney ,you would know if you closely looked at the ad right down below but anyway drive your narrative https://t.co/e1EKYA3H8q
— Victor Gatsby (@LordGichohi) December 3, 2017
So Brookside is targeting local customers but using western images?? The rain started beating us wen chiloba stole the will of the people.. Brookside is resisting Kenyans left right and centre
This is madness #JeffAndJalasOnHot96 pic.twitter.com/1dwMSMctO5
— SCRAP METAL DEALERSHIP (@edudee254) December 4, 2017
Cambridge analytica is now advising brookside milk
pic.twitter.com/lexTusFyPC
— Catherine #HandsOffHaiti 🇭🇹 ✊🏾 (@catherine_amayi) December 3, 2017
This is wrong. Brookside is using images glorifying whiteness to appeal to middle class Kenyan kids who watch Disney movies. They should be ashamed of manipulating kids with Western images. We've got animals of our oral tales. The ones the rich are poaching in national parks https://t.co/Db4lggcPPx
— #LandIsNotProperty Mwalimu Wandia (@wmnjoya) December 4, 2017
But Not all thought the same, some defended the President Uhuru Kenyatta family owed company.
When people tweet without knowing statistics / not done research.
This cartoon characters are a name in many household with kids in #Kenya.
Brookside have not just used those images. They have paid rights!
Not everything is war!! https://t.co/ItrDCv3osp
— Chief Disruptor (@ahmedsalims) December 4, 2017
https://twitter.com/Atanasi_/status/937565760494489601
https://twitter.com/RonohKechem/status/937608967806693377
https://twitter.com/PaulKiarie_/status/937588937438085120
The matter became rather a political tantrum owing t the fact NASA followers had issued a boycott over the firms products over the past few weeks.
This debate, has awoken rather another debate, whether adverts targeting kids are morally right for our kids in Kenya, owing to the fact that kids are likely to make an irrational decision to adverts.
