Artcaffe are currently recruiting a Brand Manager for the Artcaffé Market who will be the ‘brand guardian’ – responsible for maintaining the brand’s integrity across all marketing initiatives and communications both online and offline, living and breathing the brand.
Main Responsibilities
- Taking brand ownership and implementing the branding strategy, including the adhering of style guides, brand guidelines, brand vision and value proposition online, offline and in-store.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of the marketing and communications plan across offline and online channels.
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
- Participating in product development, pricing and supporting new product launches as well as developing new business opportunities.
- Keeping up to date with market trends and developments, analysing consumer insights as well as competitor strategies.
- Budgeting, measuring and reporting on the KPIs of all marketing campaigns, and assessing ROI and providing insight to guide future actions.
Key Skills and Characteristics
- A passion for food – cooking, shopping, lifestyle, entertaining.
- Strong management and operational skills – focussed on implementation and execution.
- Strong organisational skills – focussed on strategy, planning and coordination of different. stakeholders in a matrix environment.
- An excellent communicator and creative thinker. Hardworking and thorough.
Key Requirements
- A degree in Marketing, Business Administration or related field.
- Strong experience within Brand Management.
- Prior experience in marketing, business development and consumer insights.
Application Process
To apply for the position please email to [email protected] and [email protected]
- Current CV
- Cover letter answering the below questions (in 500 words or less):
- Why are you the right fit for the role?
- What will you bring to the role?
- How will you add to the success of the company?
Application closes Monday 24th January 2022
DIGITAL MARKETING MANAGER
Job Brief
We are currently recruiting a Digital Marketing Manager for the Artcaffé Group who is digitally savvy and data driven. They will be responsible for the performance of digital platforms and tasks, working closely with the extended marketing and creative teams.
The Digital Marketing Manager has two key focus areas:
- Overseeing the digital marketing matrix of platforms – monitoring, troubleshooting, best practises, new platforms and more.
- Collecting and analysing data and insights from all these channels, developing reporting and informing strategy.
Main Responsibilities
- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
- Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data collection and analytics to support future business growth.
- Working alongside marketing and creative teams to ensure the best possible digital customer journey on all platforms.
- Review, guide and establish best practises and the optimal use of each digital platform and all online assets, to achieve the most effective results.
- Ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts.
- Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
- Develop and lead the implementation of the longer-term data and analytics capability.
- Monitoring and analysing user analytics and effectiveness of campaigns and digital platforms to deliver actionable insights to drive strategies, and generate monthly reports on the digital marketing portfolio.
Key Skills and Characteristics
- Strong analytical and problem-solving thinking.
- Inspired by and passionate about the digital business landscape and marketing technology.
Key Requirements
- Degree in Marketing, Business Development, data and analytics or a related field.
- Prior experience in Digital Marketing Management or a similar field.
- Good knowledge of various aspects of digital marketing including web development, SEO, social media marketing, digital advertising, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and DashThis.
Application Process
To apply for the position please email to [email protected] and [email protected]
- Current CV
- Cover letter answering the below questions (in 500 words or less):
- Why are you the right fit for the role?
- What will you bring to the role?
- How will you add to the success of the company?
Application closes Monday 24th January 2022
