Snapchat is coming in for criticism after launching a Bob Marley filter on the anniversary of 4/20 – a so-called “celebration of marijuana”.
Some are angry at the reggae legend being portrayed as “nothing more than a weed mascot”.
Others say the filter is offensive because it encourages white users to “black up”.
The day known as “4/20” seems to originate from a group of friends in California back in 1971.
They met after school at 4:20pm on 20 April and went in search of a crop of marijuana north-west of San Francisco.
The farm was never actually discovered but the group smoked cannabis the whole time and began referring to the day as 4/20.
The term spread and it is still marked today, 45 years on.
Snapchat users spotted the Bob Marley filter appear earlier.
