Kenya’s top betting company, Sportpesa have been handed a major boost in LaLiga after their were granted a partnership with the Spanish top league.
The move seeks to promote the viewership of LaLiga in Kenya and entire African continent, besides the betting firm also stands a chance to get more gamblers on board.
— Nick Mvula (@tickaldo) April 26, 2017
— LaLiga (@LaLigaEN) April 26, 2017
This comes after the government had put a cap to start of a tax compliance of 50% from all the betting firms in Kenya.
Likely, Sportpesa has had a big boost in the English side league, Premier League.
Barcelona FC, Real Madrid FC and Atletico Madrid are the most followed clubs from Kenyan fans on the LaLiga side.