Kenya’s top betting company, Sportpesa have been handed a major boost in LaLiga after their were granted a partnership with the Spanish top league.
The move seeks to promote the viewership of LaLiga in Kenya and entire African continent, besides the betting firm also stands a chance to get more gamblers on board.
https://twitter.com/tickaldo/status/857173878661148672
#LaLiga welcomes African bookmaker @SportPesa as new regional sponsor. 🤝
Details: https://t.co/EunbPvhiru pic.twitter.com/Ty0P9UDXXW
— LALIGA English (@LaLigaEN) April 26, 2017
This comes after the government had put a cap to start of a tax compliance of 50% from all the betting firms in Kenya.
Likely, Sportpesa has had a big boost in the English side league, Premier League.
Barcelona FC, Real Madrid FC and Atletico Madrid are the most followed clubs from Kenyan fans on the LaLiga side.
