This week, TV Azteca president Benjamín Salinas has announced that as part of the reinvention project in the company and seeking to bring its content to more people, TV Azteca has created an alliance with Google to bring its productions to new audiences to Through the world’s most popular video platform, YouTube.
The alliance, according to Salinas, will offer a greater offer of digital content on the platforms of today, benefiting both companies, but especially extending the catalog that can be accessed by YouTube users.
Juan José Durán, director of content for YouTube Hispanoamérica, says that this new alliance “is a great example of how a television and technology company work together to create new solutions and experiences for users.”
The goal of TV Azteca in the words of the company is to bring quality in every way to the digital audiences, and thanks to the support received by the YouTube platform we can enjoy good visual and audio quality, which also allows you to play content in different formats Of video depending on the quality and speed of the Internet network.
In this way TV Azteca seeks to reinvent itself in a market where television is fast approaching its expiration date, and audiences are increasingly choosing to consume digital content, however, that does not mean that the public wants the same productions as Have been working on television for years but transmitted through a popular video platform.
