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Youth Village Kenya > Blog > Business > 5 Important Lessons In Digital Marketing From Steve Jobs
Business

5 Important Lessons In Digital Marketing From Steve Jobs

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Last updated: 2023/10/25 at 5:50 PM
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Steve Jobs had a unique approach to everything he did. The uniqueness of your personality, your modus operandi, your products, and the entirety of Apple Inc. has much to teach us.

Contents
1. Focus on one thing at a time2. A picture is worth a thousand words3. Create and believe the culture of innovation4. Don’t forget that time is always short5. Learn from your customers

These tips are not just for tech enthusiasts or Apple fans, but for everyone, we all have something to learn from Steve Jobs and his way of business.

Here are five internet marketing tips that any internet professional should know about.

1. Focus on one thing at a time

Jobs discovered way back in 1997 that Apple’s inability to achieve true business success was that its creative team was too busy concentrating on hundreds of things at once, not only wasting energy but also reducing the overall productivity of the company. business.

Those who want to heed these tips need to learn from this, the importance of focusing on the most important marketing tactics. So just speculate on what works best for your business, and offer 100% focus at that point, you have to say “no” to all the other deceptively helpful strategies. Every company is different and not all business techniques are for your business.

2. A picture is worth a thousand words

The owner of Apple knew that this simple secret worked and that is why there were always more images than words in his ads. From press advertising material in the late 1980s to today’s Internet advertising campaigns.

Apple has always used fewer words and more photos and videos. Why? The images have a direct impact and require less effort on the part of the receiver. Jobs knew that his digital marketing efforts worked best when they involved more infographics, video marketing, and other strategies that make it easier for the target audience to understand and are viral in nature.

3. Create and believe the culture of innovation

“Being the richest man in the cemetery doesn’t matter to me. Going to bed every night saying we’ve done something wonderful is what matters to me, ”Jobs said.

One of the greatest entrepreneurs of all time believed in innovation and encouraged everyone on his team to do so too. I develop an innovative approach in your SEO strategies and internet marketing ideas. Another tip is to try new techniques, spend time doing research and carry out your own marketing signature style.

Create better and unique content. Jobs believed that copying other approaches can work for a while, but ultimately fails, creating a new strategy can save your business.

4. Don’t forget that time is always short

 Steve died young, at 56 years old. He was always talking to other people about the possibility of dying young and the rush to create new and innovative products.

He was obsessed with getting things done quickly and that’s what he did. In a very short time, it produced a technological revolution long before other companies began to think about doing something similar.

He focused on his marketing plans and worked quickly to make lasting changes and become an industry leader, not a follower. Last and most important …

5. Learn from your customers

 He knew that marketers don’t tend to work according to the needs of their clients. This is the question why you appreciated customer surveys and you always focused on knowing which product was exactly what your customers wanted.

This is the reason why iPhone and iPad are so popular with their customers. Surveys determine what your audience wants to see, and Steve Jobs then applied this knowledge to his marketing work. Following these digital marketing tips in real-world customer interactions around the world will achieve true success.

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Editor October 25, 2023 September 7, 2020
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