More and more Kenyans make online purchases and opening a business on the Internet has become a profitable opportunity.
This is because, the success and subsistence of your company on the network will depend on them. Therefore, it is important to know the tactics necessary to attract consumers to your online store.
Here are key tips you need
1. STRENGTHEN YOUR BRAND
It is important that your business has a strong identity, since that will allow it to differentiate itself from the competition and position itself in the minds of consumers. To reach this point, you must discover the essence of the brand, followed by its personality, the target audience, needs, among others. It should be noted that, here, the proper use of the marketing and advertising plan must prevail.
2. DARE TO INNOVATE
For this point it is advisable not to use web templates that have previously been used by other portals with unfriendly and extensive shopping flows. In these cases, it is better that you use a template created by you. Be original and research other web portals and see how you could improve it.
3. HAVE A PAYMENT GATEWAY
It is recommended to have a payment platform that allows your customers to find the highest amount of payment methods, this will make your purchase easy and fast which will improve the consumer experience. In addition, through a payment gateway you ensure trust, which is one of the factors that will help you make your online commerce a success. This is because, when customers see a secure E-commerce, they will have the peace of mind of acquiring a product.
4. DISTRIBUTION OF PRODUCTS
The position of the products in a virtual store is not a coincidence. Everything is based on a study. But, in addition, this positioning lies mainly in the products you wish to offer. For example, if you want to sell a product for Father’s Day, it will be advisable to place it in the headings of your page, with colors and striking words.
5. PUT SEO TO GOOD USE
If you want to guarantee the first place of your E-commerce in search engines, you must emphasize SEO (Search Engine Optimization). It is not easy, but it is possible. Remember that having a good SEO will help you improve the visibility of your website in the organic results of different search engines since you have more conversions with potential customers