Special dates and times represent a great opportunity to attract new customers to your business.
On dates like Mother’s Day, Valentine’s Day, Christmas, Halloween, etc. The customers’ emotions are often at the limit and their expenses are significantly increased.
If you want to take advantage of these dates, then We share 5 Seasonal Marketing Tips that will help you to maximize your investment.
Seasonal Marketing
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It’s not just about promotions, it’s about experiences
One big mistake is to believe that the only way to attract new customers is to make promotions and discounts.
Special dates are ideal for a brand to offer memorable experiences to its customers. You can play with the decoration of your business, launch a special product design for the season, build a story that connects your customers with your brand and time, perform events that bring your customers’ emotions to the limit, etc.
The challenge is to get customers to associate the time or the moment with positive and meaningful emotions that remind them of your brand and be sure that only by lowering prices will you not achieve it.
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Anticipation is the key
When that special date arrives, it is too late to do marketing. You have to plan with enough time on which dates you will create special strategies and communicate the strategy to your customers at the right time.
If you start marketing too early, customers may get tired by the time the date arrives and the message will not be as effective. If you start marketing too late, you run the risk of not reaching as many customers as possible. You have to find the exact time to launch the campaigns before, during and after the date you want to take advantage.
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Make a marketing calendar for your business
As each country and each business is different, it is a good idea to build your own marketing calendar in which to establish the dates and seasons that best fit your business.
Below you can see, for example, a calendar with the special dates that will occur throughout this year:
Marketing Calendar
That calendar will serve as a tool to plan your strategies and make the most of seasonal marketing.
Another thing to keep in mind is that it is not necessary (nor advisable) to do something on what date you are presented. It makes much more sense to choose the festivities that are best associated with the concept of your business and create truly meaningful experiences.
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Surprise your customers
As the emotions of your customers are limited in the special dates, the challenge is to surprise them. A surprised customer will be enthusiastic to share their experience with their friends and contacts.
If you do what all other businesses do, you will surely be irrelevant and your entire investment will be in vain.
Make sure that your strategies are really generating an emotional impact on your customers, and for that there are 2 key moments that you should take advantage of: the moment the customer comes to your business and the moment you leave.
It’s not about money, it’s about creativity. Remember that small details create great relationships.
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Build long-term relationships
Something very important is that you must obtain information from the client that allows you to maintain contact with him, otherwise the date will pass and your investment will not be reflected in the long term.
The special dates are ideal for attracting buyers massively, but it is your challenge to make those new buyers who arrive become profitable customers for your business.
What other ideas and strategies have you implemented at special dates and times? Leave your comments and contributions.
