Celebrated Kenyan musician Bien Baraza has criticised the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) over its latest proposed regulations on alcohol consumption. The artist dismissed the new policies as “fake morality” and warned they could have a negative impact on Kenya’s creative and advertising industries.
NACADA recently proposed a set of new measures aimed at addressing the rising alcohol abuse crisis in the country, particularly among the youth. These include raising the legal drinking age from 18 to 21, banning the sale of alcohol near schools and religious institutions, restricting online alcohol sales, and prohibiting alcohol advertising across various platforms.
Bien expressed his frustration over the proposed changes, arguing that such regulations could severely limit job opportunities, especially for those working in the arts, music, media, and advertising sectors. He questioned whether Kenya was the only country facing such challenges and urged authorities to avoid policies that may worsen unemployment.
In response to growing criticism, NACADA issued a statement defending its proposals. The authority explained that the new rules are intended to safeguard public health, prevent early exposure to alcohol among minors, and reduce the long-term impact of addiction on families and the healthcare system. NACADA emphasized that the focus is on regulating access and exposure, not banning creativity or freedom of expression.
Bien, known for speaking out on matters beyond entertainment, also used a recent international appearance to highlight key issues facing Kenyans. During a performance at Kings Cross in London following a sold-out show in Paris, he addressed the Saba Saba protests and the resulting casualties. The performance was part of a live street show hosted by UK-based DJ AG and featured a range of his solo hits, including “Ma Cherie” and “Extra Pressure.”
As the debate continues, the proposed regulations by NACADA have sparked national conversations about balancing public health concerns with economic sustainability and creative freedom. The outcome of this clash between policy and artistic expression remains to be seen as stakeholders from various sectors weigh in.
