Persuasion is a skill that is mastered by almost all successful people you know
What is persuasion? We could say that it is the ability to effectively describe the benefits of an idea or product generating consensus.
In other words, it means being convincing. It is the art of getting others to see things as you see them.
This skill is key and very useful for any professional, be an entrepreneur looking for financing or a professional who is offering his services in a job interview.
This ability is really important in the business world, and surely the most successful people know how to handle the art of persuasion to perfection.
If you also want to learn to master this skill, here are some keys.
1. First you will achieve consensus on the small details
Before going to the final argument, start by developing small premises on which everyone will agree. It is a way to build solid foundations for a greater agreement.
If you present your presentation in a logical way and before each small premise you achieve that everyone agrees with your affirmations, surely you will achieve consensus in your final argument.
2. The power of trust
Even the most skeptical people are persuaded by the speech of a person who is confident and confident.
It is that most of the perceive that behind an attitude of confidence there is a mastery of a skill that provides security to the discourse.
Therefore, avoid saying “I believe” or “I think”. If you are convinced that something is going to work and I said: “this works”.
3. Be authentic
Introducing yourself as an authentic person brings verisimilitude to your speech. If you feel confident about what you are saying, it does not matter whether you use a bad word to convey a sense of urgency or importance. On the contrary, you will sound more real and your speech is not “armed”.
4. Search for contact points
Being persuasive through discourse is not something that is achieved as a result of the rhetorical capacity of the speaker, but persuasion is achieved when two people share a space of common play that allows the communicative intention to be carried out.
When we present ourselves as people, we talk about our families and we expose situations that may be common to others, we establish these play spaces in common with our audience.
These points of contact are what make us more credible. No matter how much you have a great argument, if you cannot connect with the person you are talking to, you will not be able to convince them.
5. Consider the other person’s times
You can have a great idea, but if you do not give the space to the other person to receive it, it will be the same as nothing.
What does it mean? That we should be intelligent and look for the moment or the way the person is receptive.
If for example go to your boss’s office looking for an immediate response to your exposure and without taking into account that maybe it is not the best time, you may be able to tell your idea but the communication has not been effective.
6. Mention contrary points of view
It is possible to persuade more by discussing possible doubts that the public may have, even if they put at risk the solidity of the argument we present.
By stating our point of view about the virtues or virtues of something to try to persuade, the audience that listens to us will understand the message and automatically think, conjecture and maybe doubts arise.
What is better than to attend them at that moment and support us in these concerns to make our point of view even more solid. Undoubtedly, this is a great strategy to persuade.
7. Chose the correct means of communication
If you have to convince someone you do not know, or even worse, that you never saw, it is probably best if the first contact is made through an email.
When faced with two men face to face many times the conversation tends to become a competition to see who is right.
This is not the case with women or young people, where personal contact is probably more effective and not through an email.
8. Make sure you’re right
People who have the ability to understand each and every one of the points mentioned above have to do with how to convey the message, but perhaps the most important thing is that they are convinced of what they say.
