Unfortunately, many times the value of people is not judged by their actions, but by elements that are totally secondary that they have no relation to them.
And this is what an experiment carried out by the University of Abertay in Scotland has shown.
The researchers conducted a study with volunteers of both sexes, who were shown several faces of women without makeup.
Then, by digital manipulation, they were adding makeup, increasing the intensity of it up to sixteen times. The people participating in the test had to rate how they valued the leadership capacity of these women in each of these sixteen stages.
And the result was that, for the most part, both male and female volunteers judged that the more they were made up, the less they seemed capable of exercising some kind of leadership.
Of course, this experiment has limitations that do not allow to draw sharp conclusions of any kind, but its results are interesting because they highlight the existence of stereotypes to judge the ability of a person based on something as banal as its appearance.
It is clear that neither makeup subtracts nor contributes to the leadership capacity of any woman, but this study shows that in the minds of many people a great prejudice against women who “paint themselves too much” is still ingrained (expression that, of course, answers to subjective criteria and that’s why we put it in quotes).
